CEYLON is launching a new and exciting accessory with nana-nana, a brand that regularly collaborates with various labels, artists, and designers from around the world. The result is a multi-purpose bag that can be used as an accessory or a case for skincare and makeup products.
The bag will be produced in limited quantities as it is CEYLON’s first non-skincare brand collaboration. The brand has future plans to expand into the lifestyle category.
CEYLON Founder Patrick noted: "I think a lot of brands in the men's space end up doing some kind of bag, often a dopp kit, but we wanted to explore a bit of a different take on that and see how we can bring our aesthetic out of the bathroom while challenging perceptions around gender and physical form when it comes to carrying. I think the project shows that we just do things our own way. Who else would launch a bag like this for an audience like ours?"
The CEYLON x nana-nana bag will release Sep 1, 2022 via CEYLON’s website.
Multi-Purpose Collaborative Bags
CEYLON Announces the Upcoming CEYLON x nana-nana Bag
Trend Themes
1. Multi-purpose Bags - The trend is for bags that can be used for various purposes, from accessories to storing skincare and makeup products.
2. Collaborative Products - The trend is for brands to collaborate with other labels, artists, and designers to launch new and exciting products that appeal to a wider audience.
3. Gender-neutral Accessories - The trend is for brands to challenge traditional gender norms through the design of accessories that are suitable for all genders.
Industry Implications
1. Fashion - Fashion brands can expand their product offerings by collaborating with other brands and creating multi-purpose accessories.
2. Cosmetics - Cosmetics brands can create multi-purpose bags to store their products, making it more convenient for customers to carry and use their products on the go.
3. Retail - Retail companies can benefit from collaborating with other brands and creating unique products that appeal to a wider audience, driving sales and increasing customer loyalty.