What better way to appeal to the macho, beer-drinking crowd than to evoke the ultimate gang of Mexican banditos in beer bottles like the ones from Cerveceria Sagrada? This Mexican craft beer company dressed up its bottles in spandex masquerades and threw them into the fighting ring hoping to win some costumers.
These fierce, Tijuana warriors were adopted by designer Jose Guizar to create a product that will communicate the Mexican essence of the premium beer. The designer explains his choice, "This project was born to promote the craft of beer in Mexico and for beer lovers around the globe to relate a premium quality product with a very unique element of the country’s identity." These pop culture idols from the 1950s give a unique personality to the brand; additionally, each beer is called according to fictional Mexican heroes: Rey Negro (Imperial Stout), Guero Gomez (Lager) and El Hijo del Vampiro (Red Ale).
The Cerveceria Sagrada found a clever way to promote both its beer and country’s history; these bottles will soon become a collector’s item.
Lucha Libre Logos
The Cerveceria Sagrada Packaging Revives 50s Mexican Heroes
Trend Themes
1. Pop Culture Packaging - The use of iconic pop culture figures in product packaging presents an opportunity to appeal to specific target markets and create a unique brand personality.
2. Craft Beer Promotion - Craft beer companies can leverage unique packaging and cultural references to promote their products as premium quality and connect with consumers on a cultural level.
3. Collector's Items - Creating limited edition or unique packaging designs can turn products into collector's items, adding value and generating excitement among consumers.
Industry Implications
1. Craft Beer - Craft beer companies can explore innovative packaging designs that incorporate cultural elements to differentiate their products in the competitive market and appeal to specific consumer segments.
2. Packaging Design - The use of iconic pop culture figures in packaging design presents an opportunity for designers and packaging companies to create visually appealing and unique packaging solutions that stand out on store shelves.
3. Collectibles - Companies can leverage limited edition packaging designs and unique product features to tap into the consumer demand for collectible items, creating new revenue streams and driving brand loyalty.