The Kellogg's non-HFSS cereal range is being expanded by the brand in the UK to provide consumers with a way to incorporate a more nutritious option into their diet in the morning. The non-HFSS (high in fat, salt and sugar) cereals all put a high-fiber recipe in the spotlight, and come in three flavor options including Plain Wheats, Apricot Wheats and Blueberry Wheats. The cereals are being launched into Tesco and Morrisons locations in the UK at a price point of £1.90 each.
Senior Brand Manager at Kellogg's Emily Dutton spoke on the new Kellogg's non-HFSS cereal range saying, "We know people look to companies like Kellogg’s to help them make healthier choices in the morning which is why it is great to be growing our high fibre wheats cereal range, with the introduction of three new non-HFSS options joining our existing range.’’
High-Fiber Low-Sugar Cereals
The Kellogg's Non-HFSS Cereal Range is Being Expanded
Trend Themes
1. High-fiber Cereals - The trend of high-fiber cereals is on the rise as more consumers prioritize nutrition in their diets.
2. Low-sugar Cereals - The trend of low-sugar cereals is growing as consumers seek healthier breakfast options with less added sugar.
3. Non-hfss Cereals - The trend of non-HFSS cereals is emerging as consumers become more aware of the negative health effects of high-fat, high-salt, and high-sugar diets.
Industry Implications
1. Cereal Industry - The cereal industry has an opportunity to innovate by expanding their range of high-fiber, low-sugar, and non-HFSS options to meet the growing demand for healthier breakfast choices.
2. Food Manufacturing Industry - The food manufacturing industry can explore innovative ways to create high-fiber, low-sugar, and non-HFSS cereal products that are both tasty and nutritious.
3. Retail Industry - The retail industry can benefit from the trend of high-fiber, low-sugar, and non-HFSS cereals by offering a wider range of options to health-conscious consumers.