It sure seems like Cap'n Crunch has been enjoying his cereal mascot retirement in relative anonymity compared to some of his other cereal mascot contemporaries, doesn't it?
The ever-popular cereal from Quaker is hedging bets on nostalgia and social media for the resurrection of the beloved cereal mascot that could be seen in nearly every Saturday morning commercial break from the 60s to the early 90s. As part of the resurrection, there will be a nine-episode pilot program for 'The Cap'n Crunch Show' that will run from late spring until summer of 2013, with the possibility of renewal if it generates enough views. Topics for discussion will include subjects like pop culture and social media with real guests. Pretty heady stuff for a cereal mascot if you ask me.
Cereal Mascot Talk Shows
Cap'n Crunch is Back with His Own Late Night Talk Show on YouTube
Trend Themes
1. Cereal Mascot Resurrections - The success of Cap'n Crunch's late-night talk show pilot on YouTube could spark a trend of bringing back retired cereal mascots for new content opportunities.
2. Nostalgia Marketing - The use of nostalgia to engage consumers and generate interest in beloved cereal mascots like Cap'n Crunch could become a growing trend in advertising and marketing strategies.
3. Social Media Integration - The incorporation of social media platforms like YouTube as a medium for cereal mascots to connect with their audience could become a trend for increasing brand engagement.
Industry Implications
1. Food and Beverage - The success of Cap'n Crunch's talk show pilot demonstrates potential opportunities for innovation and marketing in the food and beverage industry, specifically in the cereal market.
2. Entertainment - The creation of talk shows featuring popular cereal mascots opens up new avenues for entertainment industry partnerships and content development.
3. Advertising and Marketing - The use of cereal mascots in online talk shows presents new opportunities for advertising and marketing agencies to create engaging and nostalgic campaigns for their clients.