The Centrum Conception dietary supplements are a new range of products targeted towards the needs of women starting their motherhood journey to offer support during an additional phase.
The supplement range is targeted towards women trying for a baby, which responds to the very high percentage of women who take some form of supplement during their pregnancy. The products thus offer optimal nutritional support with ingredients like folic acid, chromium and vitamins C, D and E to help aid conception and set soon-to-be moms up for a healthy pregnancy. The product range includes the Centrum Conception daily dose multivitamin and Centrum Pregnancy + DHA Omega-3.
Senior Brand Manager at Haleon Olivia Babbington spoke on the Centrum Conception dietary supplements saying, "With this new range, retailers can now offer customers on their pregnancy journey an all-in-one vitamin with the nutrients they need from a brand they trust. With 88% of women continuing to take supplements after giving birth, the range will also help convert more shoppers to the Centrum brand, allowing retailers to drive further incremental sales even after pregnancy ends."
Pre-Maternity Dietary Supplements
Centrum Conception Supplements Support Women Before Pregnancy
Trend Themes
1. Targeted Nutritional Support - Supplements offering specific nutritional support for women trying to conceive meet the rising demand for tailored health solutions.
2. Pre-pregnancy Wellness - Pre-maternity dietary supplements emphasize full-phase reproductive health, addressing the specific needs before and after conception.
3. All-in-one Supplementation - Comprehensive multivitamin options for pre-pregnancy underscore the growing preference for convenient, all-inclusive health products.
Industry Implications
1. Nutraceuticals - The development of specialized supplements tailored for conception and pregnancy shows substantial innovation within the nutraceutical sector.
2. Women's Health - Advances in pre-maternity supplements reflect an evolving focus on extending women's health products to cover all reproductive stages.
3. Pharmaceutical Retail - Retailers bolstering their inventory with prenatal and preconception vitamins capitalize on growing consumer health awareness and brand loyalty.