Empowering Chocolate Bars

The Celebrate HerSHEy's Bars Mark International Women's Day

A small batch of Celebrate HerSHEy's bars are being shared at Hershey's Chocolate World locations so that people can share the special bars with a woman in their life. The special chocolate bars were created to honor women and girls for International Women's Day and the bars sport a wrapper design that puts "SHE" front and center.

The first 1,000 visitors to each of the Hershey's Chocolate World in locations like Las Vegas and New York City will get to take home the limited-edition chocolate bar.

Hershey's also created a short video spotlighting women like Gloria Steinem, Gilda Radner and Katherine Johnson, and on social media, the brand is inviting people to share photos of the women they are celebrating on International Women's Day with the #CelebrateSHE tag.
Trend Themes
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Industry Implications
1. Food and Beverage - The food and beverage industry can create more products that celebrate social causes and support diversity, equity, and inclusion initiatives.
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3. Retail - Retailers can partner with brands to create exclusive products that drive foot traffic to stores, while supporting social causes and creating unique experiences for customers.

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