Innisfree has expanded its line for luxurious tinted moisturizers to be more inclusive of men who are interested in the short and long term benefits of CC creams. The South Korea-based brand's male-specific line, FOREST, develops products for men's skin that are both protective and easy to use.
In addition to offering protection against the sun's harmful rays, this 3-in-1 cream matches a wearer's natural skin tone, camouflaging any imperfections with a light finish that eliminates the risk of appearing as though one is wearing makeup.
The deep moisturizing abilities of this cream, coupled with its anti-aging and complexion-healing properties, make it the perfect addition to any man's hygienic routine, offering the confidence that follows healthy looking skin, while maintaining a light and natural finish.
Complexion-Matching CC Creams
Innisfree's 'Forest Handsome for Men' CC Cream Hides Imperfections
Trend Themes
1. Inclusive CC Creams for Men - Disruptive innovation opportunity: Developing CC creams that cater specifically to men's skincare needs, offering protection, concealing imperfections, and promoting healthy-looking skin.
2. Multifunctional Tinted Moisturizers - Disruptive innovation opportunity: Creating tinted moisturizers that provide not only sun protection but also moisturization, anti-aging benefits, and even complexion healing properties.
3. Natural-looking Makeup for Men - Disruptive innovation opportunity: Introducing makeup products for men that offer a light and natural finish while camouflaging imperfections and promoting self-confidence.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Developing skincare products specifically for men, highlighting their unique needs and preferences.
2. Cosmetics - Disruptive innovation opportunity: Expanding the cosmetics industry to include a wider range of inclusive products that cater to diverse customer segments, such as men.
3. Beauty and Personal Care - Disruptive innovation opportunity: Combining beauty and personal care products to create multifunctional solutions that address various skincare concerns for both men and women.