Wellness brand 'Not Pot' launched its own white, polar bear-shaped Vegan CBD Gummies, which feature cannabidiol to support the functions of the endocannabinoid system, which plays a role in everything from pain and stress in the body to memory, mood, appetite and sleep.
The Vegan CBD Gummies are described as a "daily, strawberry-flavored hug for your endocannabinoid system" made with full-spectrum hemp grown in the United States for science-backed, non-psychoactive well-being support.
Many brands are now capitalizing on the popularity of CBD but Not Pot is setting itself apart by taking a stance on the injustices in the criminal justice system—specifically convictions related to cannabis. Every month, profits from the Vegan CBD Gummies will help to provide bail for a person in need through The Bail Project.
Injustice-Fighting CBD Gummies
Not Pot's Vegan CBD Gummies Combat Wrongful Criminal Convictions
Trend Themes
1. CBD Wellness Products - The rising popularity of CBD products presents opportunities for innovation in the wellness industry, including new product formulations and targeted marketing strategies.
2. Socially Conscious Movement - The trend of businesses taking a stance on social issues provides opportunities for disruptive innovation, such as incorporating activism into brand identity and supporting causes aligned with consumer values.
3. Alternative Justice Initiatives - The rise of initiatives like using profits to provide bail for those facing unjust convictions creates opportunities for disruptive innovation in the criminal justice system, such as advocating for reform and supporting marginalized communities.
Industry Implications
1. Wellness - The wellness industry can leverage the increasing interest in CBD products to create innovative solutions for improving physical and mental well-being.
2. Social Impact - Businesses that incorporate social activism into their operations and mission can tap into the growing consumer demand for socially conscious products and services, fostering disruptive innovation in various industries.
3. Criminal Justice - The criminal justice industry can explore new approaches to reform and address systemic injustices by leveraging alternative initiatives like providing bail support through profits, fostering disruptive innovation and positive change.