These new Cathedral City chilled products have been created in partnership with Summit Foods in the UK as a series of snacks perfect for consumers to enjoy out of the house this fall. The snack product range consists of the Cathedral City Cheddar & Ham toasties, Cathedral City Cheddar & Ham croissant and the Cheddar and Red Leicester toasties. The products leverage the brand's cheeses into a new category and comes as part of its continued foray into the licensed product market to satisfy increasing demand for convenient food items.
Senior Brand Manager Abi Armson spoke on the Cathedral City chilled products saying, "With consumers becoming increasingly time poor, shoppers are looking for quick, convenient and fresh meal solutions to satisfy their everyday food needs. Our new Toasties and Croissant tick all these boxes, whilst retaining the high quality and delicious taste that you would expect from Cathedral City. Our exciting partnership with Summit Foods allows us to continue expanding Cathedral City’s presence beyond the cheese aisle, and we can’t wait for shoppers to try these fantastic new products."
Cheese-Packed Prepackaged Baked Goods
The Cathedral City Chilled Products Come in Three Varieties
Trend Themes
1. Convenience Food Innovation - These cheese-packed, prepackaged baked goods address the rising consumer need for fast and easy meal solutions.
2. Licensed Food Products - By extending into licensed product categories, brands can diversify their offerings and tap into new revenue streams.
3. Chilled Snack Evolution - The introduction of chilled cheese snacks signifies a shift towards premium, ready-to-eat options in the snack market.
Industry Implications
1. Food and Beverage - The food industry is seeing a growing demand for convenient, high-quality snack products that cater to busy consumers.
2. Retail - Prepackaged baked goods with familiar brand names can attract shoppers looking for trusted and easy meal choices.
3. Licensing and Partnerships - Collaborations between food brands and manufacturers are opening opportunities for expanding product ranges and market reach.