This purse is the envy of every fashionista. Its clear, cassette-like design has sprawling brand “Chanel†written on its front and back. The purse comes attached to a little metal chain to hook onto your wrist to make for easy carrying.
Although I would not usually endorse see-through accessories (as they can often be hideously tacky), this Chanel cassette purse makes this fashion faux pas a must-have.
Implications - The appropriation of antiquated technology is seen as humorous by youth demographics. This group is pervaded by a deep affinity for ironic humor. Companies looking to foster a more meaningful connection with this market should consider creating ad campaigns that are imbued with irony.
Cassette Purses
A High Fashion Transparent Bag That Looks Like a Tape
Trend Themes
1. Antiquated Technology Appropriation - Opportunities for companies to create products and ad campaigns that incorporate outdated technology as a form of ironic humor.
2. Transparent Fashion Accessories - Potential for transparent bags and purses to become a trendy fashion statement.
3. Retro Branding - The use of retro logos and branding designs to appeal to younger demographics.
Industry Implications
1. Fashion - Fashion companies can incorporate transparent designs and retro branding to create trendy new product lines.
2. Marketing and Advertising - Marketing agencies can help businesses incorporate irony and humor into their ad campaigns to appeal to younger demographics.
3. Design and Product Development - Designers and product developers can create transparent accessories with retro designs and branding to appeal to the fashion-conscious market.