Last summer, Madhava added a new product called Organic Cassava Syrup to its lineup of all-natural sweeteners. Fructose-free and packaged in a user-friendly squeeze bottle, the liquid sweetener is a simple alternative to refined sugar.
Madhava's Organic Cassava Syrup is an all-natural sugar alternative that can be used in both foods and beverages. The sweetener is made from cassava, which is a starchy tuber that is commonly found in Africa, Asia and South America. Madhava's cassava-based sweetener is made by mixing "cassava root starch with water, heating it, and then treating it with non-GMO enzymes to hydrolyze the starch into sugars." The result of this process is a fructose-free syrup that can be used as a natural alternative to sugar.
All-Natural Cassava Sweeteners
Madhava's Organic Cassava Syrup is a Natural Alternative to Sugar
Trend Themes
1. All-natural Sweeteners - The growing demand for healthier alternatives to refined sugar offers disruptive innovation opportunities for companies to develop and market all-natural sweeteners like Madhava's Organic Cassava Syrup.
2. Fructose-free Products - The increasing consumer preference for fructose-free sweeteners opens up opportunities for businesses to create innovative products that cater to this specific dietary requirement, such as Madhava's Organic Cassava Syrup.
3. Plant-based Ingredients - The rising trend of using plant-based ingredients in food and beverages presents disruptive innovation opportunities for companies seeking to develop and promote products like Madhava's Organic Cassava Syrup, which is made from cassava, a starchy tuber.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the demand for healthier sweeteners by incorporating all-natural alternatives like Madhava's Organic Cassava Syrup into their product offerings.
2. Natural and Organic Foods - The natural and organic foods industry can take advantage of the growing preference for fructose-free and plant-based sweeteners by developing and marketing products like Madhava's Organic Cassava Syrup.
3. Health and Wellness - The health and wellness industry can explore disruptive innovation opportunities by promoting and recommending fructose-free sweeteners like Madhava's Organic Cassava Syrup as a healthier alternative to refined sugar in people's diets.