Online mattress start-up Casper has announced its plan to increase its retail presence by opening Casper pop-up stores through the United States. The pop-up spaces will open their doors for spring 2018 in New York, Los Angeles, Chicago and 12 other cities.
Each Casper-branded space will feature the new 'Casper Wave,' as well as other popular bedroom items and accessories, like pillows and bedspreads. Consumers can purchase items directly from the pop-ups, marking the temporary spaces as Casper's first brick-and-mortar effort.
The company's shift from the online world speaks to the start-up's success, as well as a growing consumer demand for in-person experiences. The Casper pop-up stores highlight the company's efforts to meet this requirement, providing a streamlined means of purchase and brand awareness.
Online Mattress Pop-Up Spaces
Casper Pop-Up Stores Will Be Appearing Throughout the US in 2018
Trend Themes
1. Pop-up Retail - The rise of Casper pop-up stores showcases the trend of using temporary retail spaces to create immersive brand experiences.
2. Direct-to-consumer Brands - Casper's move into brick-and-mortar stores highlights the trend of online-based brands expanding their presence into physical retail spaces.
3. In-person Experiences - Casper's pop-up stores cater to the growing consumer demand for immersive in-person shopping experiences, indicating a trend towards blending online and offline retail.
Industry Implications
1. Ecommerce - The rise of Casper's pop-up stores suggests opportunities for online mattress retailers to enhance their brand presence through physical retail experiences.
2. Retail - Casper's foray into brick-and-mortar retail space demonstrates the potential for innovative mattress companies to expand beyond online sales and engage with customers through direct sales channels.
3. Marketing - The use of pop-up stores by Casper indicates a disruptive innovation opportunity for marketers looking to create unique and immersive brand experiences to capture consumer attention and drive sales.