Each year Cashmere collaborates with Strategic Objectives PR to create a beautifully unique fashion show featuring the newest line of the White Cashmere Collection in support of the Canadian Breast Cancer Foundation. The 2015 collection was photographed by high-fashion photographer Babar Khan. This year’s collection was created by 16 of Canada’s top bridal fashion designers.
Trend Hunter was able to catch a sneak peek of the stunning gowns during the photo shoot that took place at the Malaparte venue inside the TIFF Bell Lightbox building. Each bridal gown was made entirely of bathroom tissue and featured unique accents such as crystal embroidering, long trains, plunging necklines and intricate flowered embellishments. A pop of pink was incorporated into each photo to highlight the campaign for breast cancer awareness.
The entire 2015 White Cashmere Collection will be unveiled on the runway later this year.
Bathroom Tissue Bridal Gowns
The 2015 White Cashmere Collection was Photographed by Babar Khan
Trend Themes
1. Sustainable Fashion - Creating bridal gowns out of bathroom tissue demonstrates an opportunity for sustainable fashion by utilizing unconventional materials.
2. Awareness Campaign Fashion - Adding pink accents to each gown highlights an opportunity for fashion to promote awareness campaigns in an impactful way.
3. Alternative Textile Materials - Using bathroom tissue as a substitute for traditional textile materials highlights an opportunity for innovation by utilizing unconventional materials in fashion design.
Industry Implications
1. Fashion Industry - The fashion industry can explore opportunities to use unconventional and sustainable materials to create unique and impactful designs.
2. Healthcare Industry - Healthcare industry organizations can leverage fashion and awareness campaigns to promote and support breast cancer research and treatment.
3. Paper Industry - The paper industry has an opportunity to explore alternative uses for bathroom tissue that can expand their market beyond traditional uses.