Founded in 1865, children's clothing brand Carter's existed long before the need for an e-commerce component. The vibrant and lighthearted Carter's e-retail platform makes up a growing part of the storied brand's revenue, shipping its beloved wares to over 80 countries, with an emphasis on Brazil and China.
Carter's is the parent company of the better known Osh Gosh B'Gosh name brand and is likely to extend the e-commerce experience to include a mobile app in the very near future.
The web store is simplistic and clean, a clever tactic for busy, time-strapped parents rushing to get their shopping done after their kid's have fallen asleep. Carter's launched a Canadian e-commerce site in 2014 and has announced that it will continue to invest in its e-retail presence in response to continually increasing demand.
Vibrant Kinder E-Retailers
The Carter's Online Store is Simplistic Yet Playful in Design
Trend Themes
1. E-commerce Expansion - Carter's is likely to extend the e-commerce experience to include a mobile app in the near future.
2. Simplistic Web Design - The simplistic and clean web design of Carter's e-retail platform caters to busy, time-strapped parents.
3. Growing International Demand - Carter's is shipping its beloved wares to over 80 countries, with an emphasis on Brazil and China, indicating a growing international demand.
Industry Implications
1. Children's Clothing - The success of Carter's e-retail platform highlights disruptive innovation opportunities for the children's clothing industry to integrate e-commerce and expand international sales.
2. Retail Technology - The potential extension of Carter's e-commerce experience to include a mobile app opens up disruptive innovation opportunities for the retail technology industry to create seamless shopping experiences.
3. Global Shipping and Logistics - The growing international demand for Carter's products presents disruptive innovation opportunities for the global shipping and logistics industry to enhance efficiency and expand market reach.