Artist Alex Keha blends reality into her personalized carpet design pieces that use different types of material and fabric textures to recreate landscapes and gardens. The carpets add a sense of whimsy to a decorative space by bringing in an element of constructed nature into the home.
Keha combines traditional Greek rug making techniques into her carpet designs using a tufting style done entirely by hand to create the floor decor. The pieces are made using green, blue and neutral toned colored fabrics with tousled, hairy or shaggy texture to recreate the look of moss, grass, trees and plants. Woven shades of blue string are used as well to recreate the look of water. The carpets are each unique in shape and size as they depict different images from nature.
Woven Landscape Rugs
These Decor Pieces Recreate Garden Carpet Designs Out of Plush Fabrics
Trend Themes
1. Personalized Carpet Designs - Opportunity to disrupt the carpet industry by offering personalized designs that blend different types of materials and fabric textures.
2. Constructed Nature Decor - Opportunity to innovate in the home decor industry by creating decorative pieces that bring in the element of constructed nature.
3. Handmade Tufting Techniques - Opportunity to disrupt the rug making industry by using traditional Greek rug making techniques with tufting done entirely by hand.
Industry Implications
1. Carpet Industry - Opportunity to innovate the carpet industry by incorporating personalized designs and different fabric textures.
2. Home Decor Industry - Opportunity to disrupt the home decor industry by introducing decorative pieces that recreate the look of constructed nature.
3. Rug Making Industry - Opportunity to innovate the rug making industry by incorporating handmade tufting techniques inspired by traditional Greek methods.