The Caroline Winberg Marie Claire US March 2011 editorial brings in splashes of hot, neon color. Bright pinks, greens and reds make for a traffic-stopping wardrobe in the sepia-washed photoshoot by Kalle Gustafsson.
I especially love the horn-rimmed sunglasses and herring-boned suit, each channeling fabulous retro fashion. Entitled 'One For The Road,' the Caroline Winberg Marie Claire US March 2011 spread highlights some incredible accessories.
Implications - With eco-conscious consumers on the rise, environmental products are in high demand. Customers respect companies who possess a positive environmental image, and reflect this in their advertising and products. Companies seeking to appeal to this "green" demographic could make eco-friendly products and ads that feature environmental settings.
Dusty Road Shoots
The Caroline Winberg Marie Claire US March 2011 Spread Stops Traffic
Trend Themes
1. Hot Neon Colors - Companies can capitalize on the rising popularity of hot neon colors by incorporating them into their product designs and advertising campaigns.
2. Retro Fashion - There is an opportunity for companies to tap into the nostalgia for retro fashion by creating vintage-inspired clothing and accessories.
3. Positive Environmental Image - Businesses can attract eco-conscious consumers by producing eco-friendly products and incorporating environmental settings into their advertising.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of hot neon colors and retro fashion to create unique and appealing clothing and accessory lines.
2. Advertising - The advertising industry can benefit from the demand for positive environmental imagery by developing campaigns that promote companies with a strong environmental image.
3. Environmental Products - The market for eco-friendly products is growing, creating opportunities for companies to innovate and disrupt traditional industries with environmentally-friendly alternatives.