To celebrate the return of its immensely popular A.1. Double Cheeseburger, Carl's Jr. is also bringing back its Carl’s Jr. Wine Pairing Bundle.
Created in collaboration with Nocking Point Wines, the Carl’s Jr. Wine Pairing Bundle allows you to bring the fine dining experience of a wine pairing home for an evening in. The new Wine Pairing Bundle includes two wines: "Blend Your Happy" Red Blend and Nocking Point Wines’ Origins Pinot Noir. Both wines have been specially selected to pair with Carl's Jr.'s A.1. Double Cheeseburger. As Owen Klein, parent company CKE Restaurants VP of Global Culinary Innovation, explained in a recent press release: "After the busy holidays, there is no better time to sit back and relax with a mouth-watering cheeseburger and a glass of red wine. The Carl's Jr. Wine Pairing Bundle allows consumers to replicate a fine dining experience for an unbeatable price and the ability to enjoy on a night in."
The Carl’s Jr. Wine Pairing Bundle is available now and can only be purchased from NockingPointWines.com.
QSR Wine Pairing Bundles
The Carl’s Jr. Wine Pairing Bundle Brings the Fine Dining Experience Home
Trend Themes
1. Home Wine Pairing - The trend of bringing the fine dining experience home, featuring wine pairings with pre-packaged meals is on the rise as evidenced by the Carl's Jr. Wine Pairing Bundle.
2. Collaborative Food & Beverage Offerings - The trend of food and beverage collaborations between otherwise unrelated brands is an effective way to cross-promote and increase product sales, which was demonstrated in the co-branded Carl's Jr. and Nocking Point Wines Wine Pairing Bundle.
3. Premium Fast Food - High-end and luxury fast food options, such as the A.1. Double Cheeseburger paired with curated wines in the Carl's Jr. Wine Pairing Bundle, is a rising trend in the fast food industry.
Industry Implications
1. Fast Food Industry - In order to keep up with the trend of premium fast food options, companies in the fast food industry must consider offering more upscale meal pairings, such as wine pairings, like Carl's Jr. and Nocking Point Wines.
2. Wine Industry - Wineries could benefit from collaborating with fast food chains or other food companies to create pre-packaged meal and wine pairing options to attract new customers and increase revenue, similar to the Carl's Jr. and Nocking Point Wines Wine Pairing Bundle.
3. Meal Delivery Industry - As the trend of at-home wine pairing continues to rise, meal delivery companies have an opportunity to provide curated wine options that pair well with their meals, like Nocking Point Wines and Carl's Jr.'s Wine Pairing Bundle.