UNDERCOVER introduces a new set of canvas sneaker designs that are made for the summer season. The footwear model feature bold graphics that are ready for the warmer season of the year. The silhouette is a low cut shape and sits on top of a vulcanized midsole foundation.
The upper is made from canvas materials and is heavily detailed with collage-like prints throughout. The first of the two sees floral prints on top of a dark green base foundation and the second colorway is set of a black base foundation and detailed with visuals of palm trees. Both of the shoes have top stitching in a contrasting hue, with a slogan at the midsole that reads "New Noise For Your New Life."
Floral Printed Low-Cut Sneakers
UNDERCOVER's Patterned Canvas Sneakers Nod to Summer
Trend Themes
1. Bold Graphic Sneakers - Opportunity to leverage bold graphics on sneakers for seasonal designs.
2. Canvas Sneakers - Opportunity for canvas material to dominate sneaker designs this summer.
3. Low Cut Silhouettes - Opportunity to focus on low cut sneakers as the go-to summer footwear choice.
Industry Implications
1. Footwear - Opportunity for footwear companies to introduce seasonal canvas sneakers with bold graphics and low cut silhouettes.
2. Fashion - Opportunity for fashion brands to leverage bold graphics on sneakers as a statement piece of seasonal outfits.
3. Retail - Opportunity for retailers to capitalize on canvas sneakers as a summer must-have item and feature a variety of bold graphics for customers to choose from.