CANTEEN Spirits, a Texas-based RTD canned cocktail brand, has officially unveiled a new packaging design for all three of its beverage lines.
The new designs emphasize the freshness of CANTEEN Spirits' products by introducing a range of vibrant colors and summery imagery, which consist of illustrations of ice-cold cans and seasonal fruits. The new packaging was designed by CANTEEN Spirits' creative director Gary Dorsey and CEO Brandon Cason who sought to create a refreshing, outdoorsy aesthetic that would mirror the brand's values.
"We wanted to represent our dedication to bold flavor on the outside of the pack as well as on the inside, and inspire customers to take their summer plans to the next level with CANTEEN," said Brandon Cason in a recent press statement.
Revamped Canned Cocktail Branding
CANTEEN Spirits Unveils Its New Summer-Ready Packaging
Trend Themes
1. Vibrant RTD Packaging - Eye-catching packaging designs can boost sales for companies by attracting consumer attention and tapping into the 'instagrammable' trend.
2. Eco-summer Branding - Outdoor-inspired packaging that highlights the brand's connection to nature and sustainability can create new opportunities for environmentally-conscious brands.
3. Bold Flavor Communication - Utilizing packaging to communicate the intensity of flavors in ready-to-drink cocktails can create a competitive edge, emphasizing taste and quality.
Industry Implications
1. Canned Cocktail Market - Revolutionizing the alcoholic beverage industry with innovative packaging and bold flavors can attract new consumers, expand market reach, and increase sales.
2. Sustainable Packaging Solutions - Developing eco-friendly packaging options can drive demand in industries prioritizing environmental responsibility and create opportunities to work with environmentally conscious clients.
3. Marketing & Design Agencies - Collaborating with forward-thinking brands to create visually appealing packaging designs can help marketing and design agencies to secure high-profile clients and boost their reputations in the fast-paced world of branding.