Canoo created an electric vehicle that is only available for members of its subscription service, as paying a once-a-month fee covers the cost of the vehicle itself, plus insurance and maintenance. The EV appeals to a younger demographic of consumers who are drawn to the commitment-free subscription model and want to avoid going through a dealership, as everything is conducted via an app.
With its unique system, Canoo makes it possible for drivers to get familiar with the electric car experience, and address concerns like the ease or difficulty of getting to a charging station.
The design of the Canoo vehicle itself boasts a pod-like shape and a spacious interior that was created to feel like an "urban loft on wheels."
Subscription-Only Electric Cars
Canoo Has Customers Pay a Monthly Fee to Use Its EV
Trend Themes
1. Subscription-only Electric Cars - Canoo's subscription-based electric vehicle model disrupts the traditional car ownership model and appeals to younger consumers looking for commitment-free options.
2. Commitment-free Subscription Model - Canoo's app-based subscription service offers an innovative way for consumers to access electric vehicles without going through a dealership, providing a hassle-free experience.
3. Addressing Electric Car Concerns - Canoo's unique system allows drivers to address concerns such as access to charging stations and overall convenience of using an electric vehicle.
Industry Implications
1. Automotive - The automotive industry can explore subscription-based models as a disruptive innovation opportunity to attract younger consumers and adapt to changing preferences.
2. Technology - The technology industry can develop app-based platforms and services to enable subscription-based access to various products, such as electric vehicles, for a wide range of industries.
3. Transportation - The transportation industry can leverage subscription-based electric vehicles to address concerns like charging infrastructure while providing more accessible and convenient transportation options.