The craft beer producer Brewdogs unveiled its latest canned beer that claims to be the world's strongest canned beer. With a whooping 12.7 percent alcohol content, the aged stout is a powerful brew.
The brewing company created the Russian stout using coffee as an inspiration. The Vietnamese coffee-inspired imperial Russian stout is aged until maturity in Bourbon casks. The casks are infused with vanilla pods and coffee beans to provide a rich and thick stout with a hint of sweetness. The brew will carry heavy notes of "vanilla, rich espresso, smooth molasses and bitter chocolate with a spicy, oaked underpinning."
Titled 'Black Eyed King Imp,' this strong beer is set to hit shelves in mid-October in 330 milliliter cans. While traditional beers average at about 5 or 6 percent, this 12.7 beer might be worth the $10 per can cost.
Strong Coffee-Inspired Brews
This Russian Stout by Brewdogs is the World's Strongest Canned Beer
Trend Themes
1. Strong Beer Trend - Development of beers with higher alcohol content for adventurous drinkers who are always on the lookout for something new and exciting.
2. Flavor-infused Beers Trend - Innovation in beer with unique flavors and ingredients, like coffee, to appeal to consumers looking for a unique, flavorful experience.
3. Luxury Canned Beer Trend - Demand for premium canned beers offering quality flavors, unusual ingredients, and high alcohol content to cater to the changing tastes of consumers.
Industry Implications
1. Beer Production Industry - Exploring and utilizing unique and bold ingredients like coffee to attract craft beer enthusiasts and compete in the industry.
2. Canned Beverage Industry - Development of premium canned beer offerings to provide a convenient and practical drinking experience, especially for outdoor and on-the-go activities.
3. Beverage Retail Industry - Investing in the sales of craft beers with unique flavors and higher alcohol content to meet consumers' preference for unique and exciting drinking experiences.