Province Brands is out to create a cannabis beer that's unlike any other currently available on the market today.
In many places, cannabis laws prohibit marijuana from being mixed with alcohol, but several beverage brands are simply getting creative by launching THC-infused sodas, non-alcoholic beer or low-ABV beer that's enriched with cannabis oil.
Toronto-based Province Brands will now be supported by the Ontario government in its work with researchers at Loyalist College to develop a first-of-its-kind cannabis-based beer. While cannabis is often added to drinks in the form of oil extracts, Province Brands aims to "take barley out of the equation and replace it with the cannabis plant." Ultimately, Province Brands aims to have its cannabis beer ready for sale in Canada by 2019, when edible cannabis is set to be legalized.
Cannabis-Based Beers
The Ontario Government is Funding Research for a World-First Cannabis Beer
Trend Themes
1. Cannabis-infused Beverages - The rise of THC-infused and cannabis-based beverages that offer an alternative to traditional alcohol-based drinks presents opportunities to disrupt the beverage industry.
2. Alternative Ingredients - The use of alternative ingredients for beer brewing, such as cannabis plants, offers opportunities to disrupt traditional brewing methods and create unique product offerings.
3. Cannabis Legalization - The legalization of cannabis presents new opportunities for businesses to enter the industry and create innovative products, such as cannabis-based beers.
Industry Implications
1. Beverage Production - The beverage industry, including beer production, has the potential to disrupt traditional production methods and create new products with the use of alternative ingredients such as cannabis plants.
2. Cannabis Industry - The cannabis industry presents an opportunity for businesses to create innovative products and capitalize on the growing legalization of cannabis products.
3. Research and Development - Research and development companies have the opportunity to work with businesses in the beverage and cannabis industries to create unique products and find new applications for cannabis plants.