Delicrea makes a range of edible toys products for kids that are centered around inspiring learning and creativity ("Delicrea" is a combination of the words "delicious" and "creativity") and this mission is exemplified by its new candy painting kit. The watercolor-themed kit introduces four white and four colored "interactive candies," which can be customized with the included brush stick—which is also edible. The kit also includes a tray on which to place one's edible art creations.
To engage and reward young kids who participate in low-tech play, food brands are reinventing favorite child activities with added confectionery indulgences.
Delicrea's new watercolor candy painting kit is set to be exhibited at ISM, alongside a range of other innovative new sweets and snacks.
Edible Watercolor Toys
Delicrea's Candy Painting Kit Helps Kids Create Edible Art
Trend Themes
1. Edible Toys - The use of edible materials in the creation of children's toys.
2. Candy Art - The incorporation of candy in artistic expressions.
3. Food Play - The integration of food into traditional games and activities.
Industry Implications
1. Food Industry - There is an opportunity for the food industry to collaborate with toy manufacturers to create more edible toys or incorporate food into traditional child activities.
2. Toy Industry - The emergence of edible toys provides an avenue for toy companies to expand their product offerings and collaborate with food brands.
3. Art Industry - Candy painting and similar forms of candy art offer new medium and inspiration for artists and designers.