In the spirit of Christmas, Squish Candies released a fun candy flavor that channels a beverage that's traditional to German Christmas markets.
The festive Mulled Wine candy takes the form of a star-shaped gummy. Although the sweet treat looks deceptively simple, the candy takes cues from a number of complex seasonal flavors, including brewed red wine, cinnamon sticks, cloves, star anise, as well as fresh citrus. Rather than being consumed in the form of a beverage, this chewy snack offers a mess-free way to indulge in these sweet holiday flavors on the go.
The drink-inspired treat from Squish Candies can be purchased individually, or enjoyed as part of a 'Holiday Selection' assortment alongside other fun holiday flavors like gummy bears that taste like fruit-flavored prosecco.
Mulled Wine Candies
This Unique Candy Flavor Reminds of Brewed Red Wine and Winter Spices
Trend Themes
1. Holiday-inspired Candy Flavors - The success of Squish Candies' Mulled Wine candy highlights the trend of creating unique candy flavors inspired by traditional holiday beverages and flavors.
2. Mess-free Snacking - The Star-shaped Mulled Wine candy offers a mess-free snacking experience, reflecting the growing trend of convenient and portable snacks for on-the-go consumption.
3. Confectionery Assortments - The 'Holiday Selection' assortment from Squish Candies showcases the trend of curated confectionery collections, providing consumers with an array of flavors to enjoy.
Industry Implications
1. Candy Manufacturing - Candy manufacturers can capitalize on the trend of holiday-inspired candy flavors by creating unique and festive flavors that evoke the spirit of traditional holiday beverages and flavors.
2. Snack Food Manufacturing - The mess-free snacking trend presents an opportunity for snack food manufacturers to develop convenient and portable snack options that cater to busy consumers who are constantly on the go.
3. Confectionery Retail - The popularity of confectionery assortments opens up opportunities for retailers to curate and offer diverse collections of candies, appealing to consumers looking for a variety of flavors to enjoy.