Fashion imprint MSCHF continues to draw attention and impress fans with its outlandish designs and the latest to launch is the Candy AirPods. These were handed out as invites for the brand's upcoming shoe and now it is available to shop online as well.
Each box of candies was finished with a unique unboxing experience and packaging that resembles the iconic Apple AirPods. It features two pieces that fit into the ear, although these versions are made to be eaten. The Candy AirPods have a precise design, using ingredients such as water, isomalt, natural and artificial flavors, and food coloring. The candies are free of fat, GMOs, and allergens -- it has a minty flavor and is priced at USD 50.
Precisely Made Edible Earbuds
MSCHF Creates a Pair of Candy AirPods Replicating the Technology
Trend Themes
1. Edible-tech-crossover - Exploring the intersection of food and technology through edible earbuds designed to mimic popular gadgets.
2. Novelty-candy-market - Tapping into consumer demand for unique and novelty items in the candy industry with precisely crafted edible AirPods replicas.
3. Gourmet-food-technology - Creating a new market segment by fusing gourmet food ingredients with advanced technology to cater to luxury and novelty-loving consumers.
Industry Implications
1. Food-manufacturing - Innovating food manufacturing processes to incorporate technology and creativity for novel edible product offerings.
2. Consumer-electronics - Expanding the consumer electronics industry by exploring edible technology as a unique product extension for tech-savvy consumers.
3. Luxury-retail - Reimagining the luxury retail sector by introducing gourmet and tech-infused edible products to appeal to high-end customers seeking exclusive experiences.