Restauranteur Jennifer Scism found that there was limited opportunity for good food on her outdoor adventures so she decided to create a line of gourmet camping meals. Her company, which she owns with her husband, Good To-Go, offers dehydrated camping meals to outdoor enthusiasts who still like a little bit of luxury now and then too.
While dehydrated food may not sound too appealing to you, Scism promises tastiness and I would trust her, she is an award-winning, professional chef. All of the Good To-Go products are made in Maine using fresh, simple ingredients and include meals like Thai Curry, Smoked Three Bean Chilli and Herbed Mushroom Risotto.
They are the perfect meals for those on-the-go, like backpackers, campers and even busy moms.
Gourmet Camping Meals
Good To-Go Makes Pre-Packaged Gourmet Meals for Outdoor Enthusiasts
Trend Themes
1. Gourmet Camping Meals - The trend of providing pre-packaged gourmet meals for camping and outdoor enthusiasts is on the rise, with potential for innovation in packaging and sustainability.
2. Dehydrated Food Revolution - The availability of dehydrated food products, with emphasis on quality ingredients, artisanal recipes and convenience creates an opportunity for new marketplace competition and invention in food technology.
3. Luxury Foods for Adventurers - The demand for high-quality, gourmet foods while on outdoor excursions creates a market for unique and specialized meal experiences, leading to potential innovation in product offerings and niche marketing strategies.
Industry Implications
1. Food and Beverage - The food and beverage industry sees potential for innovation in the creation and marketing of high-quality, prepackaged food products for outdoor enthusiasts looking for luxury and convenience.
2. Outdoor Recreation - The outdoor recreation industry has an opportunity to incorporate gourmet food experiences as part of their offerings for camping and backpacking trips, potentially increasing the value and appeal of outdoor excursions.
3. Packaging - The packaging industry has the potential to innovate in the niche market of prepackaged gourmet camping meals by creating sustainable and eco-friendly packaging solutions that cater to the specific needs of outdoor enthusiasts.