The new Campari bottle has been introduced by the Italian aperitif brand as an evolution of its existing packaging that draws aesthetic cues from elements of Milan.
The bottle is characterized by its tall construction that's accented with some texture details across the front that calls to mind architecture elements. The bottle design comes as a first for the brand in 10 years and maintains bold, confident lines that will elevate the look of any bar. The brand is launching the new bottle with the largest drone show ever created in Europe where the skyline in Milan will be lit up with aerial equipment on May 4 and 5, 2023.
Group Head of Marketing Julka Villa commented on the Campari bottle and campaign to The Spirits Business saying, "This launch is just the start. Over the next months you will see an international roll out of the new bottle. This includes an exciting opportunity to present the newly redesigned bottle in the Campari Lounge at Cannes, and at a series of events hosted by Campari at the Cannes Film Festival, of which Campari is the official partner for the second year."
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
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