Calvet Kitchen is an online content series that will introduce consumers to a new kind of wine each episode in a bid to help them liven up their favorite meals and more.
The content series from the French wine brand will be available in 10 countries and has an aim to reach two-million consumers every time a new episode is launched. The campaign will feature 10 of the brand's wines that have been selected especially for the endeavor and cover six French AOPs.
Managing Director for the UK and Ireland at Les Grands Chais de France Mark Kears commented on Calvet Kitchen saying, "Through the new Calvet Kitchen campaign, we want to engage directly with our consumers by creating rich content that is entertaining but also educational so they can learn about Calvet and become more familiar with the different wines in the range, especially those from less well-known appellations."
Wine Tasting Content Series
Calvet Kitchen Introduces Consumers to Regional Wines
Trend Themes
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Industry Implications
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