In support of its calorie counter app, which leads the Health and Fitness category on the iTunes app store, Lose It! is launching a health initiative called 'Food Matters,' which aims to educate the American public on how their diet affects their health and weight.
The first instalment of the campaign, titled 'You Can't Out-Exercise A Bad Diet,' uses data taken from the calorie counter app, expert insights from physicians and surveys of Lose It!'s 25 million members to make powerful data-driven statements. The statements explore how unhealthy eating can lead to weight gain, regardless of the amount of physical activity a person performs.
Lose It! is a comprehensive calorie counter app that allows users to log their food and exercise while empowering them to lose weight through motivational challenges, coaching and goal setting. Through the Food Matters campaign, the Boston-based company will educate Americans by generating attention for this mobile platform.
App-Based Health Movements
This Awareness Initiative Shows How a Calorie Counter App Can Help Diet
Trend Themes
1. Food Matters Campaign - Launching awareness campaigns such as 'Food Matters' can educate people on the impact of their diet on health and weight, leading to opportunities for health and fitness apps.
2. Data-driven Statements - Using data from calorie counter apps, businesses can provide powerful insights on the relationship between diet and weight gain, creating opportunities for personalized diet solutions.
3. Comprehensive Calorie Counter Apps - Creating user-friendly and comprehensive calorie counter apps like Lose It! can empower individuals to track their food and exercise, opening doors for personalized weight loss strategies.
Industry Implications
1. Health and Fitness Apps - Creating and promoting health and fitness apps that integrate data-driven insights and personalized challenges can support individuals in achieving their weight loss goals.
2. Nutrition and Diet Coaching - Providing nutrition and diet coaching services based on data from calorie counter apps can offer personalized support for weight management and health improvement.
3. Mobile Health Technology - Investing in the development and advancement of mobile health technologies, such as comprehensive calorie counter apps, can revolutionize how we approach diet and fitness.