Calm Sweet Calm is the name of the new calming gummies from HUM Nutrition and they boast a vegan-friendly formula that soothes and helps to address symptoms of stress with Ashwagandha root and L-theanine. The functional gummies boast a natural sour cherry flavor and key ingredients to help provide relief from the effects of daily stress.
Even though ashwagandha is an adaptogenic ingredient that is traditionally known for its unpleasant bitter taste, these gummies are said to be "the first potent ashwagandha gummies that deliver great results and great taste." Since the natural sour cherry flavor helps to cover the bitterness of the adaptogenic root, it offers a convenient and effective way to integrate support for stress into daily life.
Adaptogenic Calming Gummies
HUM Nutrition's Calm Sweet Calm Gummies Contain Ashwagandha Root
Trend Themes
1. Adaptogenic Products - The rise of adaptogenic products in the wellness industry is a disruptive innovation opportunity for brands to create functional products that cater to the growing need for stress-relief solutions.
2. Functional Gummies - The trend of functional gummies is a disruptive innovation opportunity for companies to create innovative and convenient delivery methods for health and wellness supplements.
3. Effective Taste Masking - The trend of effective taste masking in health and wellness products is a disruptive innovation opportunity for manufacturers to make traditionally unpleasant ingredients more palatable for consumers.
Industry Implications
1. Wellness - The wellness industry can take advantage of the growing demand for stress-relief solutions by integrating adaptogenic ingredients into products like supplements and functional foods.
2. Food and Beverage - The food and beverage industry can capitalize on the trend of functional gummies by creating innovative and convenient delivery methods for supplements and ingredients that provide health benefits.
3. Pharmaceuticals - The pharmaceutical industry can benefit from the trend of effective taste masking by developing new techniques for making traditionally unpleasant ingredients more palatable for consumers in prescription medications.