Female-founded and Canadian-owned flower brand Callia specializes in fresh flower deliveries with local, same day and next-day delivery options. Shipping to over 300 places across Canada and the US, Callia aims to elevates the experience of sending flowers to loved ones.
Following up its partnership with Breast Cancer Canada for the second year in a row, Callia has raised $25,000 to date, supporting the organization's awareness efforts. For this year's partnership, the online florist is selling a custom gift set with $10 from each set sold donated to Breast Cancer Canada.
Consumers looking to support a good cause can also select any existing Callia product and make their own custom donation to Breast Cancer Canada, with each item featuring a pink ribbon and a thoughtful greeting card message acknowledging support. Callia's limited edition gift sets are now available on the company's website until October 30th, and aim to celebrate love, kindness and hope during October, breast cancer awareness month.
Charitable Flower Deliveries
Callia and Breast Cancer Canada Have Partenered for a Good Cause
Trend Themes
1. Charitable Partnerships - Companies can collaborate with non-profit organizations to create unique marketing campaigns while raising funds for important causes.
2. Socially Responsible E-commerce - E-commerce businesses can offer customers the option to make a donation at checkout or purchase specially-designed products that contribute to charitable causes.
3. Cause Marketing - Companies can engage in strategic partnerships with nonprofit organizations to amplify the good they can do while also appealing to customers who value social responsibility.
Industry Implications
1. E-commerce - Online commerce platforms can integrate charitable giving options into their checkout flow, generating revenue for both the seller and nonprofit organizations.
2. Floristry - Flower delivery services can create themed gift packages that contribute to charitable causes, generating sales while also supporting important initiatives.
3. Non-profit - Charitable organizations can partner with companies to create unique marketing campaigns that help raise awareness and funds for their cause.