The Callebaut NXT and SICAO Zero are being launched by Barry Callebaut as a series of chocolate products formulated with consumer demands in mind. The Callebaut NXT features a 100% plant-based recipe that has no added colors, while the SICAO Zero is a sugar-free product perfect for consumers and brands alike to incorporate into different recipes. The products follow on research related to consumers in Latin America that details how five out of 10 consumers have increased their intake of vegan chocolate over the past year.
The Callebaut NXT and SICAO Zero products follow on the brand's identification of four key trend areas for the future of chocolate alternatives that include plant-based/vegan, sugar-free, organic and lactose-free.
Lifestyle-Conscious Chocolate Products
Callebaut NXT and SICAO Zero are Arriving in Mexico
Trend Themes
1. Plant-based/vegan Chocolate Alternatives - Opportunity to develop more chocolate products with 100% plant-based recipes that cater to lifestyle-conscious consumers.
2. Sugar-free Chocolate Alternatives - Opportunity to create chocolate products that are sweetened with alternative sweeteners to cater to consumers looking for sugar-free options.
3. Organic and Lactose-free Chocolate Alternatives - Opportunity to innovate and introduce chocolate products that are certified organic and lactose-free for consumers with specific dietary needs.
Industry Implications
1. Food and Beverage Industry - Opportunity for food and beverage companies to incorporate plant-based, sugar-free, organic, and lactose-free chocolate alternatives into their product offerings.
2. Health and Wellness Industry - Opportunity for the health and wellness industry to promote these chocolate alternatives as a healthy and guilt-free indulgence, appealing to consumers looking for lifestyle-conscious options.
3. Retail Industry - Opportunity for retailers to cater to the growing demand for plant-based, sugar-free, organic, and lactose-free chocolate alternatives, creating a new niche market for themselves.