With a growing number of consumers looking for fast food that is both healthy and portable enough to be enjoyed on the go, Taco Bell has debuted a clever new dish called the Caesar Crunchwrap, which manages to satisfy both needs at one.
The new Caesar Crunchwrap from Taco Bell is a hybrid dish that combines the chain's famous Crunchwrap Supreme with the same ingredients used to make a traditional Caesar salad. More specifically, the new dish features the same crunchy tostada shell used for the Crunchwrap Supreme, filled with Romaine lettuce, grilled chicken, tomatoes, a three-cheese blend, Caesar dressing and a new ingredient called parmesan crisps. The entire wrap is then grilled for a warm dish that can be enjoyed on the go.
Currently being tested at one Taco Bell location in London, Ohio, the new dish demonstrates the chain's willingness to experiment with healthier menu items.
Creamy Salad-Stuffed Wraps
Taco Bell's New Caesar Crunchwrap Puts a Clever Twist on Caesar Salad
Trend Themes
1. Healthy Fast Food - Taco Bell's creation of the Caesar Crunchwrap demonstrates the opportunity for fast food chains to experiment with healthier menu options.
2. Portable Meals - The Caesar Crunchwrap's success suggests that there is demand for portable fast food options that can be consumed on-the-go.
3. Hybrid Dishes - Taco Bell's new menu item combines two popular dishes and demonstrates the opportunity for food establishments to offer new and innovative hybrid dishes.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the desire for healthy, portable options with the introduction of innovative dishes like the Caesar Crunchwrap.
2. Food Packaging - The popularity of portable dishes like the Caesar Crunchwrap presents an opportunity for food packaging companies to create sustainable and convenient packaging solutions.
3. Food Experimentation - The success of the Caesar Crunchwrap shows that there is a demand for new and innovative menu options, creating opportunities for food establishments and chefs to experiment with new dishes.