The Cadbury Brunch Choc Chip snack bars are arriving in the UK as a product that's aimed at satiating demand for healthier snacking options without skimping on taste or texture. The snack bars are crafted with a mix of oats, crispies and bran flakes with a drizzle of honey alongside the signature Cadbury chocolate chips alongside a sweet coating. The bars are launching in five-pack boxes with 28-grams in each serving, which are rolling out in £1.39 price-marked packs in response to cost-conscious shoppers seeking out an affordable snack option.
Brand Manager for Cadbury Brunch at Mondelēz International Bethany Wenn commented on the Cadbury Brunch Choc Chip snack bars saying, "The healthier biscuits segment is seeing significant growth in the independents and symbols channels at the moment, and we know that 81% of shoppers have a value-led attitude when it comes to their purchases, making Cadbury Brunch Choc Chip’s new price-marked pack a great proposition for retailers and shoppers alike."
Chocolatey Cereal Snack Bars
Cadbury Brunch Choc Chip Bars are Sweetened with Chocolate and Honey
Trend Themes
1. Health-conscious Snacking - The increase in consumer demand for nutritious yet delicious snack options creates a prime market for innovation in better-for-you treats.
2. Affordable Indulgence - With cost-sensitive buyers looking for budget-friendly snacks, the market is ripe for the introduction of delicious yet economically priced snack alternatives.
3. Value-led Purchasing - The growing trend of value-driven purchases highlights opportunities for brands to develop products that offer both quality and affordability to attract cost-focused shoppers.
Industry Implications
1. Food and Beverage - The food and beverage industry is evolving with the rise of healthier snack options that do not compromise on taste, catering to a health-conscious audience.
2. Retail - Retailers benefit from stocking affordable, high-quality snack products that appeal to the increasing number of value-driven consumers.
3. Consumer Packaged Goods - Brands in the consumer packaged goods sector can capitalize on the demand for convenient, nutritious, and attractively priced snacking products.