Those who love food and the Internet will likely have come across the Buzzfeed Tasty category at some point in time. This section of Buzzfeed specializes in sharing easy how-to videos on making a variety of food and drinks.
Now, those who are familiar with Buzzfeed Tasty have the chance to buy Tasty coffee, which is being launched with help from the Today Show. To find the best blend for them, people are being encouraged to visit the Tasty Shop online and go through a quiz that uses emojis to make a perfect pairing such as Morning Jam or the Sunrise Blend from the Brooklyn Roasting Company.
In addition to ground or whole bean coffee, one of the other products that is being offered through Tasty is a customizable cookbooks for kids.
Internet Media Coffees
Buzzfeed 'Tasty' is Now Selling Branded Products
Trend Themes
1. Branded Food Products - Disruptive innovation opportunity: Create branded food products inspired by popular online media content.
2. Personalized Food Experiences - Disruptive innovation opportunity: Develop personalized food experiences, such as coffee blends tailored to individual preferences.
3. Digital Media Commerce - Disruptive innovation opportunity: Explore new ways to monetize digital media by launching branded products and merchandise.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Combine online content and food/beverage industries to create unique consumer experiences.
2. E-commerce - Disruptive innovation opportunity: Capitalize on the growing e-commerce trend by offering customizable products and personalized shopping experiences.
3. Digital Media - Disruptive innovation opportunity: Bridge the gap between digital media and commerce by integrating branded products into online content.