Buzzard’s Roost Whiskey has launched two new bourbon flavors to celebrate the company’s 3rd anniversary. The release brings the ‘Char #1 Bourbon,’ and the ‘Toasted American Oak Bourbon,’ two whiskies that are made using Buzzard’s Roost’s unique maturation techniques over a period of 18 months. The ‘Char #1 Bourbon’ is a bourbon made of 59% corn, 36% rye, and 5% malted barley, and boasts flavors of sweet vanilla, cherry, blackberry, and brown sugar.
The second of the whiskies, the ‘Toasted American Oak Bourbon,’ is a mixture of 4-5-year-old double-barreled Indiana bourbon that blends two mash bills and boasts butterscotch and vanilla notes. The ‘Char #1 Bourbon’ and the ‘Toasted American Oak Bourbon’ are priced at $55 and $75 USD, respectively. Consumers can find Buzzard’s Roost in 10 markets across the US and Canada.
Multi-Blend American Bourbons
Buzzard's Roost Debuts Two New Whisky Flavors in the US and Canada
Trend Themes
1. Multi-blend Bourbons - Innovative bourbon makers like Buzzard's Roost are experimenting with unique maturation techniques and blending multiple mash bills to create new flavor profiles.
2. Small Batch Distilling - The rise of small, independent distilleries like Buzzard's Roost indicate a trend towards craft spirits and unique flavor combinations.
3. Premiumization - Buzzard's Roost's higher price points for their multi-blend bourbons indicate a trend towards premiumization in the bourbon market.
Industry Implications
1. Beverage - Innovative new bourbon flavor profiles and small-batch distilling techniques present opportunities for disruption in the beverage industry.
2. Hospitality - Unique and premium blend bourbons like Buzzard's Roost's offer new opportunities for differentiation and marketing in the hospitality industry.
3. E-commerce - The rise of small, independent distilleries and unique flavor combinations present new opportunities for e-commerce companies selling high-end spirits online.