Pressed powder blushes can often appear chalky, streaky and dry, but not NYX Professional Makeup's rich and creamy Buttermelt Blush formula, which provides the smooth application that beauty consumers seek for a flawless, natural-looking flush. True to its name, this richly pigmented blush is packed with plant-based butters like mango seed butter, almond butter and shea butter, plus other supremely nourishing ingredients.
Available in a dozen shades, the vegan and cruelty-free NYX Buttermelt Blush glides on smoothly and blends seamlessly to leave a soft matte or glowy finish. Despite its creaminess, the blush stays put to provide up to 12 hours of pigmented wear without fading or transferring.
Beauty lovers who crave a pop of color will delight in shades like electric fuchsia All the Butta or My Butta Half, a cool-toned candy pink.
Buttery Powder Blushes
NYX's Buttermelt Blush Blends Shea, Mango & Almond Butter
Trend Themes
1. Clean Beauty - The rise of clean beauty products like NYX's Buttermelt Blush highlights the growing consumer demand for vegan and cruelty-free cosmetics.
2. Multi-functional Makeup - Products that combine skincare benefits with makeup, as seen with the inclusion of plant-based butters in NYX's Buttermelt Blush, are gaining popularity.
3. Long-lasting Formulas - The development of makeup that promises extended wear without compromise, exemplified by NYX's 12-hour wear Buttermelt Blush, is a key innovation in the cosmetics industry.
Industry Implications
1. Cosmetics - The cosmetics industry is evolving with a focus on formulations that offer both aesthetic appeal and skin benefits, as shown by NYX's Buttermelt Blush.
2. Personal Care - Personal care brands are increasingly integrating high-quality, nourishing ingredients, such as shea and mango butter, into their products.
3. Vegan Products - The vegan products industry continues to expand with innovative beauty solutions that uphold ethical standards, as demonstrated by NYX's vegan Buttermelt Blush.