With the expansion of global craft beer culture, consumers have come to know what a "craft beer" looks like, but 'BUSAA' is a concept that differs from the way that most are packaged.
Busaa describes the name of a traditional fermented alcoholic drink from Kenya that's consumed in social situations. The drink is served from a communal pot and for drinking, each person uses a long straw to sip the ceremonial brew.
This concept for BUSAA by The Silot imagines a bottled version that would be made from sorghum, maize or millet-flour. In reference to the way in which this alcoholic beverage is ordinarily consumed in Kenya, the dark glass bottle features a simple design that includes a face and a twisted drinking straw.
Ceremonial African Beers
'BUSAA' Positions a Traditional Kenyan Drink as a Contemporary Craft Beer
Trend Themes
1. Traditional Beverages as Craft Beer - Expanding the global craft beer culture by incorporating traditional beverages as craft beer with modern packaging designs.
2. Community-oriented Drinking Culture - Drinking culture that is based on shared drinking experiences with community-oriented drinking practices.
3. Packaging Design Innovation - Innovative packaging designs that incorporate cultural references and traditional practices to attract a diverse set of customers.
Industry Implications
1. Craft Beer Industry - Integrating traditional beverages and cultures into the craft beer industry to appeal to a diverse set of customers.
2. Tourism Industry - Developing new tourism opportunities by incorporating traditional drinking cultures into the travel experience.
3. Packaging Design Industry - Creating innovative packaging designs that incorporate cultural references and traditional practices to meet the demand of diverse customers.