Melt the snow with this collaboration between Burton and Playboy, who have joined forces to create the Burton Love Series snowboards that will hit the slopes at the end of 2008. These 'love boards' are guaranteed to impress some as much as they distress others. From a quick straw poll of those around me, it is apparent that you will either love them or hate them, but it is still clearly another example of why the snowboarders carry more street cred than their skiing rivals.
The fashion on the slopes is governed by the 'boarders' and as this season will ends, it is this and the many other fashionable design like it that will surely be in high demand for the snow-blow. Technical details? Well as yet unreleased, but it would not require a genius to suggest that the customers for these Love Series snowboards will not have technical specifications ranked highly among their reasons for purchase.
Burton Love Snowboard Series
A Playboy Burton Collaboration
Trend Themes
1. Collaborative Design - The Burton and Playboy collaboration presents an opportunity for other companies to team up to create unique products.
2. Fashion-based Products - The popularity of snowboarding and its influence on fashion provides opportunity for companies to develop stylish winter gear.
3. Personalized Equipment - The Love Series snowboards reflect a growing demand for products that reflect individual taste and style on the slopes.
Industry Implications
1. Sports Equipment - With the high demand for unique designs and personalized equipment, there is an opportunity for sports equipment companies to adapt to this trend.
2. Fashion - As the popularity of winter sports grows, so does the opportunity for the fashion industry to capitalize on this trend.
3. Entertainment - The Burton Love Series snowboards reflect a broader trend of fusing entertainment, design, and functionality in products, providing new opportunities for companies in the entertainment industry.