Burnt Sugar is the name of a delicious and famous British fudge company. This small confection company was started by Justine Cather who borrowed her mother's homemade fudge recipe to kick start a booming business. The packaging for Burnt Sugar recently received a fabulous packaging makeover that offers the brand a much more playful and modern image.
A unique and colorful package has been designed for each flavor of Burnt Sugar fudge. Every package features hand-crafted doodles and print that aim to bring the brand back to its traditional roots of old-fashioned fudge. Designed by UK's 'd-studio,' the final result is youthful and amusing packaging design.
Implications - Businesses that devote their efforts to creating a unique and never-before-seen packaging design will benefit by leaving a lasting impression in the minds of consumers. Individuals will be more likely to invest in the products that stand out in their minds.
Tasty Twee Transformations
The Burnt Sugar Fudge Brand Receives a Daring Design Makeover
Trend Themes
1. Packaging Makeover Trend - Increasing demand for unique packaging design to leave a lasting impression in the minds of consumers.
2. Playful Design Trend - Growing trend towards playful and amusing packaging design for food and beverage products.
3. Hand-crafted Design Trend - Rising interest in hand-crafted doodles and prints in package design to bring traditional roots to modern products.
Industry Implications
1. Food and Beverage Industry - Opportunity for food and beverage companies to improve product branding through unique and playful packaging design.
2. Printing and Design Industry - Growing demand for packaging design services, particularly those that incorporate hand-crafted elements.
3. Marketing and Advertising Industry - Opportunity for marketers to use unique packaging designs as a means of standing out in highly competitive markets.