Although restaurants are now in the phases of slowly reopening their physical locations and dining areas, people are still expected to keep a safe distance from others and to help with this, Burger King Italia is introducing a different take on its signature burger with onions—lots of onions. The Social Distancing Whopper from Burger King Italia boasts three times the onions as usual and can be ordered through eat-in, drive-thru and takeaway services.
Whether or not people choose to order the onion-heavy burger—especially as many people make a habit of ordering their burgers without onions or prefer to pick off the toppings—the Social Distancing Whopper created with the aid of Wunderman Thompson Italia offers a clever way for the chain to announce its reopening after temporary closures.
Repelling Onion Burgers
Burger King Italia's Burger with Onions is Meant to Keep People Away
Trend Themes
1. Onion-heavy Burgers - Creating burger variations with excess onions can allow restaurants to offer unique menu options that appeal to customers seeking a distinct flavor profile.
2. Social Distancing Messaging - Utilizing messaging related to social distancing in marketing campaigns can help businesses demonstrate their commitment to safety and attract cautious customers.
3. Alternative Promotion Strategies - Exploring unconventional promotional strategies, such as limited-edition menu items, can generate buzz and excitement around the reopening of restaurants.
Industry Implications
1. Fast Food - Fast food chains can experiment with unique burger variations to attract customers and differentiate themselves from competitors.
2. Advertising and Marketing - Marketing agencies can assist restaurants in creating innovative campaigns that utilize social distancing messaging to appeal to safety-conscious consumers.
3. Restaurant and Hospitality - Restaurants can explore alternative promotion strategies to effectively communicate their reopening and entice customers to visit their establishments.