Dating app Bumble has explored the creation of networking spaces, pop-up events and other physical meet-up spaces like The Hive in New York City, and soon it will be opening the doors to a new kind of space called Bumble Brew. The multipurpose space caters to all Bumble users, as the dating app also offers modes like Bumble BFF and Bumble Bizz for networking.
Bumble Brew is set to open as a cafe in NYC's Soho and will moonlight as a wine and small-plates bar in the evenings—serving only date-friendly foods, which means messy items like spaghetti, saucy chicken wings and nachos won't be on the menu.
This location will be Bumble's first permanent physical space. As well as establishing a safe place for people to meet, Bumble Brew is also set to serve as a place for people to meet and mingle in the real world.
Multipurpose Meet-Up Spaces
'Bumble Brew' Helps Bumble App Users Connect in the Real World
Trend Themes
1. Multipurpose Meet-up Spaces - Opportunity to create versatile spaces that cater to different user needs, such as networking, socializing, and dating.
2. Physical Networking Spaces - Potential for creating physical spaces where professionals can connect and network in person.
3. Dating App Expansion - Opportunity for dating apps to expand their offerings by creating physical spaces for users to meet and connect.
Industry Implications
1. Hospitality - Hospitality industry can benefit from creating multipurpose spaces that cater to different user needs, such as cafes and bars.
2. Event Planning - Event planning industry can explore creating physical networking spaces for professionals to connect face-to-face.
3. Technology - Dating app industry can expand their services by creating physical spaces for users to meet and interact outside of the virtual realm.