Bumble Bee Seafood’s 'Protein on the Run Snack Kit' has officially been named a "best new grocer product" by Progressive Grocer, a leading grocery industry publication.
The new snack kit offers consumers a premium tuna experience. Each can of Protein on the Run consists of 2.7 ounces of premium tuna, which has been marinated in a combination of olive oil, artisanal crackers, and creamy caramel. In addition, the cans have been designed with convenience in mind, which is why they feature their own pop-open packaging.
"Our innovation focuses on delivering unmet consumer needs, discovering healthy solutions, and providing superior value. Protein on the Run achieves these objectives with a delicious tasting product," said Connie Cooper Shepherd, Senior Vice President of Strategy and Commercialization.
Gourmet Tuna Snack Kits
Bumble Bee Seafood's 'Protein on the Run' Named Best New Grocery Product
Trend Themes
1. Premium Snack Kits - The success of Bumble Bee Seafood's 'Protein on the Run' snack kit highlights the trend of offering high-quality, convenient snack options.
2. Healthy Convenience Foods - Bumble Bee Seafood's emphasis on meeting unmet consumer needs by offering healthy and convenient snack options highlights a growing trend in the food industry.
3. Innovative Commercial Packaging - Bumble Bee Seafood's introduction of easy-to-open pop-open packaging for their 'Protein on the Run' snack kit highlights an opportunity in the packaging industry to improve convenience for consumers.
Industry Implications
1. Canned Seafood - Bumble Bee Seafood's success with their 'Protein on the Run' snack kit indicates an opportunity in the canned seafood market for offering premium products with added convenience.
2. Snack Foods - Bumble Bee Seafood's introduction of their 'Protein on the Run' snack kit highlights a growing demand for healthy and convenient snack options.
3. Packaging - The innovative pop-open packaging design of Bumble Bee Seafood's 'Protein on the Run' snack kit highlights how the packaging industry can improve convenience and ease of use for consumers.