The Building Block + Waka Waka collection is comprised of purses that react to the sun much like a person does. Not in an emotional way, but in a physical one. Essentially, it changes color as though it were sun-tanning at the beach. Each handbag has been made out of time-treated leather, which is what allows this unique reaction to occur.
Although that might be enough to set apart the handbags in the Building Block + Waka Waka collection from others, they have been given unique shapes that make them look more like art pieces than accessories. For instance, one purse sports a squiggly wooden handle while another has geometric blocks embedded in it. The Building Block + Waka Waka collection also has tassels to further customize them.
Sun-Tanning Satchels
The Building Block + Waka Waka Collection Changes When Exposed to the Sun
Trend Themes
1. Color-changing Fashion - Color-changing accessories and clothing that react to different environmental factors present opportunities for innovative fashion brands.
2. Artistic Handbag Design - Handbags with unique shapes and artistic elements offer potential for disruptive innovation in the fashion and accessories industry.
3. Customization in Fashion - The inclusion of customizable elements like tassels in accessories provides opportunities for personalized fashion experiences.
Industry Implications
1. Fashion - The fashion industry can explore color-changing fashion and artistic handbag designs to captivate customers and stay ahead of the competition.
2. Accessories - The accessories industry has the potential to embrace color-changing accessories and incorporate novel designs to attract consumers seeking unique and personalized products.
3. Consumer Goods - The consumer goods industry can leverage customization trends in fashion to create personalized products that resonate with modern consumers.