Dine-In Gaming Loyalty Programs

Buffalo Wild Wings' Blazin' Ties Wild Wings and Call of Duty Fans

Buffalo Wild Wings's Blazin' rewards program enables video game connoisseurs to accrue points prior to the release of Call of Duty: WWII, through dining in-restaurant.

Through the partnership, Wild Wings diners can gain points through ordering various menu items. Points are tracked through a companion app, eventually resulting in rewards of downloadable codes, which, when redeemed, can be applied to the Call of Duty game.

This interesting partnership demonstrates Wild Wings, a brand typically associated with sports, extending its marketing to appeal to a different demographic. By tapping into the gaming industry, Wild Wings can engage with a more digitally connected group of people, who are more accustomed to using mobile apps and codes. This partnership also serves as a means of connecting and building a community and physical meeting spot, as appose to meeting online.
Trend Themes
1. Gaming-focused Loyalty Programs - Companies could implement similar loyalty programs targeting gamers as a way to engage with a digitally connected audience.
2. Cross-industry Partnerships - Partnerships between seemingly unrelated industries, such as sports bars and gaming, can provide unique opportunities for brand expansion and customer engagement.
3. Mobile App Integration - Integrating mobile apps into loyalty programs can make them more accessible and appealing to a younger, digitally-savvy generation.
Industry Implications
1. Sports Bars - Sports bars could extend their marketing and appeal to a different demographic by partnering with the gaming industry and implementing gaming-focused loyalty programs.
2. Gaming Industry - The gaming industry can form partnerships with non-gaming industries, such as sports bars, to provide unique opportunities for building community and customer engagement.
3. Mobile App Development - Companies that specialize in mobile app development could collaborate with businesses, such as those in the food and beverage industry, to create unique loyalty programs that integrate seamlessly with user-friendly apps.

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