Whataburger is upping its sandwich game with the debut of its new Buffalo Ranch Chicken Strip Sandwich.
Though it seems like virtually every fast food brand now offers a spicy chicken sandwich, Whataburger's latest chicken offering is a little different. The new dish consists of three crispy, all-white meat Whatachick’n Strips layered with two slices of Monterey Jack cheese, a zesty Buttermilk Ranch sauce, and the brand's one-of-a-kind Buffalo Sauce. The whole thing is served on a five-inch bun.
If you want to go bun-free, you can also try the brand's new classic Cobb Salad. The new salad features a similar flavor profile as the sandwich with a Red Roma lettuce blend, shredded carrots, crispy bacon strips, grape tomatoes, Whataburger’s one-of-a-kind Buffalo Sauce, blue cheese crumbles, and a side of Buttermilk Ranch Dressing. Customers can also top their salad with a diced Grilled Chicken filet, Whatachick’n, or a Spicy Chicken filet.
Zesty Chicken Strip Sandwiches
Whataburger's New Buffalo Ranch Chicken Strip Sandwich is Here
Trend Themes
1. New Spicy Chicken Sandwich Offerings - Opportunity for fast food chains to differentiate themselves with unique spice and sauce combinations on their chicken sandwiches.
2. Premium Fast Food Salads - With the introduction of flavor-packed salads, fast food chains can attract health-conscious or vegetarian consumers while continuing to appeal to meat lovers.
3. Customizable Fast Food Salads - By offering different protein options, fast food chains can cater to different dietary needs and preferences while creating a more personalized dining experience.
Industry Implications
1. Fast Food - Fast food chains can leverage new sandwich and salad flavors to bring customers in and differentiate themselves from competitors.
2. Food Manufacturing - Manufacturers can experiment with new spice blends and sauce combinations to sell to fast food chains and keep up with customer demand for unique offerings.
3. Foodservice - Foodservice providers can help fast food chains create and launch new sandwich and salad offerings to keep up with ever-changing consumer preferences.