Advancing into Niche Beer Market

Fans of specialty beers should be on the lookout for Budweiser/Bud Light and Clamato Chelada. Latinos have been mixing beer with Clamato juice for decades. Anheuser Busch had an "aha" moment and will be rolling it out nationwide after great success testing the fizzy red cocktail concoction in test markets along the southern U.S. border.

"This is a recipe that combines cultures and flavors," said Ana Vitrano, a product manager at Anheuser-Busch. "Budweiser, Bud Light and Clamato are all highly respected brands that, when combined, produce the authentic-tasting recipe many Latinos love."

Implications - Liquor manufacturers are increasingly looking to appeal to consumers of various cultural backgrounds by creating products inspired by traditional alcoholic beverages.