The holiday season is the one glutinous time of year when you'd like not to feel ashamed about what you consume, in favor of enjoying yourself and the people close to you. Then isn't Buddy mulled wine packaging heaven-sent, to insist that you let loose and savor life for a while?
Buddy Creative of the UK decided to send its clients the gift of guilt-free behavior this year, in the form of delicious red wines wrapped in a joyful mantra. "Eat, Drink and Be Merry," reads the colorful hand-printed label on each bottle of alcohol, followed up with the reassurance that "Tomorrow We Diet."
Buddy mulled wine packaging made 60 lucky recipients feel festive this past Christmas with clean, concise and enjoyable instruction.
Jolly Beverage Branding
Buddy Mulled Wine Packaging Commands Festive Conduct
Trend Themes
1. Personalized Packaging - Disruptive innovation opportunity: Develop packaging that incorporates personalized messages or mantras to create a unique and memorable experience for consumers.
2. Guilt-free Consumption - Disruptive innovation opportunity: Create products and packaging that promote guilt-free indulgence and encourage consumers to enjoy themselves without shame.
3. Festive Messaging - Disruptive innovation opportunity: Design packaging with festive and positive messaging to enhance the holiday spirit and create a memorable customer experience.
Industry Implications
1. Alcohol Packaging - Disruptive innovation opportunity: Explore creative and unique ways to package alcoholic beverages, incorporating messages or designs that resonate with consumers.
2. Gift Packaging - Disruptive innovation opportunity: Develop innovative and eye-catching packaging solutions specifically for gifting occasions, providing a delightful unboxing experience.
3. Personalized Products - Disruptive innovation opportunity: Create customizable products that allow consumers to personalize their purchases, including packaging elements, for a unique and memorable experience.