Alcohol brands sell more than just drinks, they sell a lifestyle, and Bud Light is aligning its brand with the same vibrant energy that house parties create, with the 2019 Bud Light House Party Tour.
This experiential marketing campaign is traveling around Canada, making stops in Toronto, Montreal and Calgary. Partnering with musical icons 2 Chainz and Alison Wonderland, this event brings fans a unique experience that's both intimate and entertaining. Most recently, 2 Chainz performed a set in Toronto, offering 110 lucky fans a private show in a decorated home that had plenty of Instagrammable moments for the guests.
In addition to those in the audience, the event was livestreammed with an impressive 200,000 viewers tuning in.
Musical Beer-Branded House Parties
2 Chainz Preformed at the 2019 Bud Light House Party Tour
Trend Themes
1. Experiential Marketing - Creating immersive and interactive experiences that engage consumers on a personal level, leaving a lasting impact and connection with the brand.
2. Music-branded Events - Integrating musical performances and artists into events to create memorable experiences that resonate with fans and align with brand values.
3. Livestreaming - Utilizing live video streaming platforms to reach a wider audience and extend the reach of events, providing virtual experiences for those who can't attend in person.
Industry Implications
1. Alcohol - Using experiential marketing techniques to showcase brand lifestyle and differentiate from competitors in the alcohol industry.
2. Entertainment - Incorporating music and live performances into events to enhance customer experience and boost brand loyalty within the entertainment industry.
3. Digital Media - Leveraging livestreaming capabilities to engage online audiences, increase brand exposure, and generate opportunities for sponsorships and collaborations within the digital media industry.