To shed some light on what’s to come for its two Bud Light commercial spots during the Super Bowl, the American beer brand released a total of six teaser clips. Together, the two full Bud Light Super Bowl ads that will air on game day (one 30-second and one 60-second) this year will tell the story of an "epic night."
This particular teaser reveals some of the action you can expect on Super Bowl Sunday. The BBDO agency put together a massive stunt involving one unsuspecting guy, 58 hidden cameras, rockstars and a total of 412 actors, including some big names like Arnold Schwarzenegger, Don Cheadle and Reggie Watts.
The teaser ads announce "whatever is coming," and the Super Bowl ads will play up Bud Light’s new tagline, "The perfect beer for whatever happens." Some of the other teasers include Cheadle chatting with a llama and Schwarzenegger suiting up for a ping pong match, so there’s no telling what’s in store.
Staged Beer Party Ads
This Bud Light Commercial Provides a Taste of Its 2014 Super Bowl Ad
Trend Themes
1. Bud Light Super Bowl Ads - Bud Light's two Super Bowl ads will tell the story of an "epic night", providing a disruptive innovation opportunity for beer advertising during large-scale events.
2. Teaser Ad Campaigns - Bud Light's six teaser clips leading up to their Super Bowl ads demonstrate the effectiveness of a strong teaser ad campaign, opening opportunities for marketers to create buzz before big launches.
3. Staged Advertising Events - Bud Light's massive stunt for their Super Bowl teaser, which involved 58 hidden cameras and over 400 actors, showcases the power of staged advertising events and immersive experiences to captivate audiences.
Industry Implications
1. Beer - Bud Light's innovative tagline and Super Bowl ad campaign provides an opportunity for beer companies to differentiate themselves from competition and stand out in a crowded market.
2. Advertising - Bud Light's creative use of teaser ads and staged events demonstrates the potential for advertisers to break through the noise and generate excitement for their products.
3. Entertainment - Bud Light's use of celebrities like Arnold Schwarzenegger and Don Cheadle in their Super Bowl ad campaign highlights the opportunities for entertainment brands to create engaging content that resonates with audiences.